How to Send Your Logo for Embroidery Digitizing — A Complete Guide (2026)

You have a logo. You need it embroidered on caps, uniforms, jackets, or bags. The first step is sending it to a digitizing service — but what file format should you use? What information do you need to include? And how do you make sure you get a clean, machine-ready file back?

This guide covers everything you need to know about how to send your logo for embroidery digitizing — from choosing the right file format to what details to include with your order.

The quality of your embroidery file depends heavily on the quality of the artwork you send. Here is what works best, in order of preference:

Vector files are the gold standard for embroidery digitizing. They contain mathematically defined shapes — not pixels — so they can be scaled to any size without losing quality. A vector logo at 1 inch looks identical to the same logo at 12 inches.

Accepted vector formats:

• AI — Adobe Illustrator (preferred)
• EPS — Encapsulated PostScript
• SVG — Scalable Vector Graphics
• PDF — Portable Document Format (vector-based)

If your designer or brand team can provide an AI or EPS file, always use that.

If you do not have a vector file, a high-resolution raster image works well. The key is resolution — the higher the better.

Guidelines for raster files:

• Minimum 300 DPI at the intended embroidery size
• PNG is preferred over JPG (no compression artefacts)
• Transparent background (PNG) makes colour separation easier
• Avoid screenshots, social media profile pictures, or images copied from websites — these are almost always too low resolution

Accepted raster formats: JPG, PNG, PSD, BMP, TIFF

The most common mistake is sending a logo copied from a website or social media. These images are typically 72 DPI — far too low for clean digitizing. The digitizer has to work around pixelated edges, which increases the risk of a less accurate result.

If you only have a low-resolution logo, DST Studio can still digitize it — but a vector redraw first will give you a cleaner embroidery file.

The more information you provide, the faster and more accurately DST Studio can digitize your logo. Include the following with every order:

Specify the finished size of the embroidery in inches or millimetres. For example:

• Left chest logo: 3.5 inches wide
• Cap front: 2.5 inches wide × 2 inches tall
• Back jacket: 10 inches wide

Size matters because stitch density, underlay, and minimum detail thresholds all change with size. A logo that works at 4 inches may need adjustments at 1.5 inches.

Tell us where the design will be sewn:

• Left chest
• Right chest
• Cap front (structured or unstructured)
• Cap side
• Back jacket
• Sleeve
• Bag

Cap embroidery in particular requires specific settings — the curved surface and stiff fabric need different underlay and pull compensation than a flat garment.

Different fabrics require different stitch settings:

• Cotton / polycotton — standard settings
• Fleece / terry — longer stitches, higher underlay density
• Denim — higher density, stronger underlay
• Nylon / polyester — lower density to avoid puckering
• Caps (structured) — specific cap digitizing settings

Tell us your embroidery machine brand and we will deliver the exact format it needs:

If you are unsure, just tell us the machine brand and model — DST Studio will send the correct format.

If your logo has specific Pantone, CMYK, or thread colour codes, include them. DST Studio will match to the closest available thread colour (Madeira, Isacord, or Robison-Anton) and include a colour breakdown with your file.

Once you have your file and details ready, upload through the DST Studio order form:

1. Go to DST Studio — Upload Artwork
2. Upload your logo file (JPG, PNG, PDF, AI, EPS, SVG, PSD, BMP, or TIFF)
3. Fill in the order details — size, placement, fabric, machine format
4. Submit your order

DST Studio will confirm your order and begin digitizing immediately.

Once your order is confirmed, DST Studio hand-digitizes your logo and delivers the completed embroidery file by email within 10 minutes to 2 hours.

Your delivery email includes:

• The embroidery file in your requested format
• DST as a universal backup format
• Stitch count summary
• Colour breakdown with thread colour codes
• Instructions for loading the file into your machine

If you need any adjustments — size, density, colour, or stitch type — reply to the delivery email and DST Studio will revise the file at no extra charge.

Website logos are typically 72 DPI — far too low for clean digitizing. Always ask your designer or brand team for the original high-resolution file.

Without a size, the digitizer has to guess — and the file may not work correctly at your intended size. Always specify the finished embroidery size in inches or millimetres.

If you do not specify your machine format, you may receive a DST file that your machine cannot read. Always include your machine brand and model.

Free online converters and auto-digitizing tools produce files that look fine on screen but sew poorly. Always use a professional hand-digitizing service for logos and brand artwork.

US clients can upload artwork directly through the DST Studio order form. Files are delivered in DST, PES, JEF, or any other format within 10 minutes to 2 hours. DST Studio serves embroidery shops, uniform suppliers, apparel brands, and promotional merchandise businesses across all 50 states.

UK clients receive the same 10 min–2 hour turnaround — no time zone delays. DST Studio delivers files in VP3, DST, PES, and all major UK machine formats. Workwear, sportswear, and corporate uniform orders are handled daily.

Canadian clients from Vancouver to Toronto trust DST Studio for fast, professional digitizing. Files are delivered in any format — PES for Brother machines, JEF for Janome, VP3 for Husqvarna Viking, and more.

Australian embroidery businesses receive files within 10 minutes to 2 hours — ready for same-day production. DST Studio supports all major Australian machine brands including Brother, Janome, Tajima, and Happy.

What is the best file format to send for embroidery digitizing? Vector files (AI, EPS, SVG) are best. High-resolution PNG or JPG (300 DPI minimum) also work well. Avoid low-resolution images copied from websites or social media.

What information should I include with my embroidery order? Include the finished embroidery size (in inches or mm), placement (left chest, cap, back, etc.), fabric type, and your machine brand and model. The more detail you provide, the faster and more accurately DST Studio can digitize your logo.

How long does it take to get a digitized file back? DST Studio delivers in 10 minutes to 2 hours for simple and standard designs. Complex designs may take up to 2 hours.

What if I only have a low-resolution logo? DST Studio can still digitize a low-resolution logo. For the best result, a vector redraw first is recommended. DST Studio also offers vector conversion services — send your low-res logo and we can redraw it as a clean vector before digitizing.

Can I send a logo from my phone? Yes. If you have a high-resolution version of your logo on your phone (PNG or JPG at 300 DPI or higher), you can upload it directly. Avoid screenshots or images saved from social media — these are almost always too low resolution.

Does DST Studio accept logos in all file formats? Yes. DST Studio accepts JPG, PNG, PDF, AI, EPS, SVG, PSD, BMP, and TIFF. If you are unsure whether your file will work, upload it and DST Studio will assess it for free.

• Digitize Logo for Embroidery — Specialist logo digitizing for caps, uniforms, jackets, and bags from $5
• Embroidery Digitizing Service — Full service overview: hand-digitizing, formats, turnaround, and pricing
• Convert PNG to DST — Convert any PNG or JPG to DST, PES, JEF and 20+ embroidery formats
• Upload Your Artwork — From $5 — Submit your logo now and receive your file in 10 minutes to 2 hours