Our Story

Built by embroiderers,
for embroiderers.

DST Studio was born out of frustration. We ran embroidery shops. We wasted hours fighting incompatible formats, corrupted stitch data, and tools that didn't understand how embroidery actually works. So we built something better.

Our Mission

To eliminate format friction from embroidery production. Every business — from a single-head home setup to a 50-head commercial shop — deserves fast, reliable file conversion.

Our Technology

We built our conversion engine from scratch, parsing stitch data at the byte level. No third-party libraries, no shortcuts. Every format is handled natively for maximum fidelity.

Who We Serve

Small embroidery businesses, digitizers, garment decorators, and promotional product companies. If you run an embroidery machine, we built this for you.

Files Converted250,000+
Countries Served40+
Conversion Accuracy99.8%
Average Turnaround< 30s
Formats Supported20+

History

Our Journey

2019

Founded

DST Studio was founded by a team of embroidery professionals frustrated by clunky, unreliable conversion tools.

2020

First 10,000 Conversions

Reached our first major milestone — 10,000 files converted with zero stitch-integrity failures.

2022

Batch Processing Launch

Launched batch conversion, allowing businesses to convert hundreds of files in a single upload.

2023

20+ Formats Supported

Expanded format support to cover every major embroidery machine brand on the market.

2024

250,000+ Files Converted

Crossed a quarter million conversions, serving small businesses across 40+ countries.

2025

API Launch

Released the DST Studio REST API, enabling businesses to integrate conversion directly into their workflows.

Team

The People Behind DST Studio

Marcus Chen

Co-founder & CEO

15 years in commercial embroidery. Former production manager at a 12-head embroidery shop.

Priya Nair

Co-founder & CTO

Software engineer specializing in file format parsing and stitch data algorithms.

James Okafor

Head of Support

Embroidery digitizer with 10 years of experience across DST, PES, and JEF workflows.

Ready to work with us?

Convert your first file today, or get in touch to discuss enterprise needs.